cant-blog

Today, Harvard Business Review talks about corporate America’s flight from the suburbs, back to cities; the general misery of commuting by car; and the effects of “New Urbanism” on marketing and brand strategy. Worth a read:

To put it simply, the suburbs have lost their sheen: Both young workers and retiring Boomers are actively seeking to live in densely packed, mixed-use communities that don’t require cars—that is, cities or revitalized outskirts in which residences, shops, schools, parks, and other amenities exist close together. “In the 1950s, suburbs were the future,” says University of Michigan architecture and urban-planning professor Robert Fishman, commenting on the striking cultural shift. “The city was then seen as a dingy environment. But today it’s these urban neighborhoods that are exciting and diverse and exploding with growth.”

Posted at 1:20pm and tagged with: cars, hbr, urbanism, two column,.